
Business website
Эдванс
Website
Solution
A landing page was developed for Advance, Yulia Maksaimer's educational program that helps accountants build their own accounting firm in 6 weeks. The main focus was on the expert's personal brand: a block with her professional path and key figures — years of experience, number of clients and graduates — build trust from the first screen. An interactive block addressing the audience's pain points was implemented, along with a separate section for choosing a learning goal that lets visitors get a program tailored to their request. The program structure is described across four pillars — organizational structure, team management, finance, and marketing and sales — and the seven-stage learning journey is presented with expandable details for each step. Blocks about the graduate community and an FAQ were added to remove common objections before reaching out. All key actions lead to a WhatsApp inquiry with a pre-filled message, simplifying the client's path to first contact







